small business
Posted on Saturday, May 17, 2008
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Home Business Opportunity Idea: Offline versus Online Advertising by Andre Sanchez
Many home business owners who are a little new to the World Wide Web have been utterly shocked at how banner ads hardly seem to work online and yet the same advertisements placed in offline newspapers and magazines or even small TV stations sometimes bring in a very impressive response.
These novice entrepreneurs quickly realize that people generally loathe to be advertised to on the web and will go out of their way to avoid advertising. Many times they will even pay money for products to help them avoid advertising. This is why software that blocks pop=up ads online and spam email are generally hot sellers.
Does this mean that the best way to advertise your home business opportunity is offline? Meaning that perhaps you need to completely ignore any online promotional methods? The answer is "No". There are a number of businesses that have become very successful using online promotional methods. Actually advertising online tends to be a lot more affordable especially for the usually cash strapped home business opportunity ideas that most people are fond of pushing.
The first lesson that needs to be learnt is what kind of advertising works online. Actually it has to be very tightly targeted and relevant. And it should textual rather than the colorful, attractive banner format that usually screams "this is an ad!" The most successful advertisements online are no doubt the tiny text Google Adsense ads that you see next to organic search results and in many sites. You will notice that the ads are very tightly targeted. This means that home business ads will only appear right next to searches that have used the home business keywords. They will also only appear on sites or web pages that discuss home businesses.
The result is that most people will not consider them to be advertisements but instead will view them as links leading to more information on the subject they are researching on. This is also the same reason why promotional articles that discuss topical issues related to a certain keyword are usually so effective in driving traffic towards a web site.
The verdict is that both offline ads and online ads can work very effectively when it comes to marketing a home business opportunity idea. However you need to understand both types of ads very well. Generally advertising online is much more cost effective for home business opportunity idea that you may want to launch.
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